The CEO puts on a white lab coat and funny glasses, announces "Innovation Week" at your company, then proclaims that "we should all be mad scientists." You sign up for the brainstorm in room B, get a handful of magic markers, a stack of colorful pads, then stare at a white board.
How many of us have done the 'death march' visioning offsite meeting? No matter how many block voting done with postits, or white board scribbles or even pages of big easel papers covered with great ideas, real creativity happens in real time - not in a scripted environment of a conference room.
TechSoup is investing major effort in Community Driven Innovation and that's something to be excited about! I'm excited to be a part of the effort.